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Viral videos: the rules to realize them
In a world where video is the new frontier of entertainment, potential viral videos are a very powerful marketing tool, because they put the spotlight on your reality, your products and your message. Usually, the two basic requirements that qualify...
Video marketing in the company: how to exploit it
Once there were only commercials on TV: today, in addition, the same advertising function is performed by the various types of videos that populate the web. Statistics show that much of the Internet traffic is generated by video content. The...
Slow motion: what it is and how it is achieved
Slow motion, also known as rallenty or ralenty, is a video technique, performed during filming or editing, that consists in shooting the subject in motion at slow speed. The father of slow motion is August Musger, an Austrian priest and physicist....
What does “post-production” mean and what does it consist of?
Post-production is one of many steps in the process of creating a video. This is precisely the last phase before distribution, and follows the pre-production, in which the basis for the production of the video is laid, and the actual production of...
Corporate video: what it is and why it is important for a company
A corporate video is a video, usually of short duration, that tells the company, illustrating its history, its offer and company values. Almost all corporate videos that can be considered effective are based on a precise narrative strategy,...
The various types of music video clips
Contents index Music video: the origins The role of MTV in the distribution of the video clip The various types of music video clips Music video: the origins In the beginning it was the Sundies: this is the name of the ancestors of what we know...
Drone aerial shots: how to use them for a brand?
Use a drone to frame your brand from another perspective. Have you ever thought about it? Nowadays, many companies make use of drone aerial shots to show the public a new look at their reality. They use videos with drones to increase their brand...
Corporate video: 5 reasons to have it
By corporate video we mean a video that presents, usually in a few minutes, the company reality. Being able to condense the history, mission, vision, values and team of a company in such a short time is a difficult challenge, but one that many...
Motion graphic: what you need to know
Motion graphic literally means graphic in movement. It’s that discipline that uses design to combine static images with animation effects to create a new product, in motion. The graphic designer - who in this case works with motion design -...
Green screen: what it is and how it works
The green screen, also called chroma key, is a technique used in photography and film. It consists in placing a subject in front of a green backdrop, which in the post-production phase will be replaced by another background: the subject will then...