DACOM CORPORATE VIDEO: THE IMPORTANCE OF PUTTING YOUR FACE ON IT
Collaborating with Ricreativi, the communication agency chosen by Dacom, we managed all the processes related to the project. From the ideation in the name of creativity and the scouting of the location to the storyboard, an enlarged and close-knit team has taken care of every aspect of production and post-video production, managing to work in harmony thanks to the instant trust placed on its members by the client.
The request was to tell the story of a company that deals with consulting, sales and after sales, but especially of the people who make it. Dacom asked us for a different video, in which those who are part of the company put their face on it. So we chose not to craft the classic company video, but to make Dacom employees live a particular day. Each of them was invited to a set where a photographer took the material to be included in the company presentation brochure: the cameras of BLQrew have filmed everything as if it were the backstage of a fashion shoot. The video witnesses and tells the story of a particular day and a moment of team-building, made of spontaneous reactions captured by the camera. We also dealt with post-production, using compositing techniques at the service of the fluidity of perception and the natural result of video production.