DOCUMENTARIO AZIENDALE
Macron: 20 years together
MACRON: 20 YEARS TOGETHER – THE COMPANY DOCUMENTARY
Macron, technical partner of the Bologna Football Club 1909 for over 20 years, has entrusted us with the intent to celebrate the anniversary of the partnership. The goal was to create and produce a corporate documentary in which innovation, design and sport were combined with the support, passion and love for their city. From here Macron: 20 years together was born, a project that allowed us to live the emotions of our hometown.
The idea behind the product takes up the documentary style based on “talking heads”, involving professionals and institutional figures behind the brand Macron, but also characters related to the Bologna Football Club and those who often remain in the shadow of many narratives of this type: the fans. Together, testimony after testimony, they retrace the 20 years of partnership through the history of the shirts worn by the champions of Bologna Football Club and crafted by Macron.
The mix between narrating voices and testimonies is then linked to images of repertoire and game, shot in slow motion and mounted in alternation with flags of the curve, the colors of the jerseys, the faces of the fans on the stands during a match. The shirt thus becomes a metaphor for something bigger: a solid collaboration in the name of the football faith.
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